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Small retailers capitalized on strengths for holiday season
Published in 2-1-2018
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NEW YORK - Independent retailers who've had a successful holiday season say they took advantage of the fact that there are strengths in not being huge. Store owners report they were able to change pricing and other strategies quickly. Many offered customers more personal service and a warmer atmosphere. And they say they used social media tools designed for smaller companies, including inexpensive ads on Facebook. How successful the season was for the retail industry as a whole won't be known until figures from market researchers and the government arrive later in January. And after-Christmas business can make a difference.