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Spotify to test how its music service plays on Wall Street
Published in 3-4-2018
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SAN FRANCISCO (AP) Spotify is about to find out whether investors view its music streaming service as a budding superstar or a flash in the pan. The Swedish company will make its stock market debut Tuesday, casting a spotlight on its early lead in music streaming a still-evolving field trying to hook people on the idea that it's better to subscribe for online access to millions of tunes than to buy individual albums and singles. Spotify has struck a chord with 71 million worldwide subscribers so far and is aiming to increase that number to as many as 96 million subscribers by the end of the year. By comparison, Apple's nearly 3-year-old music streaming service has 38 million subscribers.