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Is Facebook really changing? Or just trimming its data haul?
Published in 10-4-2018
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Lost amid a flurry of Facebook announcements about privacy settings and data access is a much more fundamental question: Is Facebook really changing its relationship with users, or just tinkering around the edges of a deeper problem its insatiable appetite for the data it uses to sell ads? CEO Mark Zuckerberg, who is scheduled to testify to Congress on Tuesday and Wednesday, long defined the company's mission as making the world more open and connected. He's now tweaking that high-minded goal to emphasize positive community-building, not just connectivity. But it's not at all clear how much Facebook can shift without undermining what makes it one of the world's most profitable companies.